GOWNS TO LOVE
By Renee Garrison
Pamela Anderson once opted for a white bikini. However, for most women, a bridal gown constitutes the single largest clothing expenditure they will make in a lifetime.
If you’re searching for something to wear on your special day, you’ll be pleased to know wedding designers favor the following trends:
Tiers:
Both ball gown and A-line versions feature tiers of soft lace a’la Spanish aristocracy.
High necklines:
Think of Audrey Hepburn and her sophisticated elegance.
Trumpet skirts:
Melania Trump wore one that hugged her body in all the right places but flared at the knee.
Embellished belts:
More sophisticated than a sash, belts define the waist and add sparkle with beading.








“You really don’t have to spend a fortune on a gown. Today, there’s so much competition
in the bridal industry and there are a lot more choices for brides on a budget.”
(Click Pictures to Enlarge)
Tampa brides love dresses made of elegant fabrics that are “as simple as possible in terms of beadwork or appliqués,” says Andrea Ignator, assistant manager of Brides by Demetrios on West Shore Boulevard. “They look for silk, chiffon or georgette fabric – which billows beautifully in the breeze for pictures. Then they add an embellished belt or a unique sash, because they want a dress that makes them feel unique.
“Today, conservatism prevails when brides ultimately make their purchase,” Ignator says. “Many girls tell us they just don‘t want to wear another strapless dress. Bridal necklines are getting higher because the neckline is what is seen the most in photographs.”
According to Ignator, the average price of a gown sold at Brides by Demetrios is $1,500. She cautions that amount doesn’t include a veil and headpiece, shoes, lingerie or jewelry, though.
“A veil might cost several hundred dollars,” Ignator says. “And alterations are essential to having a wedding dress fit correctly. Many women don’t consider these things because, after all, how many times have they done this before?”
Wedding gown designers agree it’s best to try on all different kinds of dresses — even if you detest how it looks on the hanger — to determine which shape and style looks best on you.
“We let the bride pull dresses they like, first,” says Olga Rhoads, co-owner with her daughter, Michele, of Olga’s Bridal for 16 years. “Then, we pull dresses we think will flatter their shape. It makes such a difference when they see a dress on their own figure.
“When a bride comes in carrying a picture from a magazine, nine times out of 10 that is not what they end up with,” she says, adding that most brides spend around $1,000 on a gown at her shop.
The selection process can get confusing, but Rhoads suggests finding out which silhouette looks best to eliminate other styles and speed things up.
Silhouette refers to the overall shape of a gown. A fitted bodice and bell-shaped skirt of the ball gown makes it the perfect selection for a princess bride, such as the late Princess Diana. An empire silhouette is a softer style with a high, feminine waistline for the sophisticated bride. A sheath is a sleeker, more form-fi tting option for the modern bride.
“There’s a lot of fit and flair in our Belle Collection gowns this season,” says Paulette Cleghorn, director of sales and marketing for Kirstie Kelly for Disney’s Fairy Tale Weddings. Available at The Event Factory in Tampa for $1,100 to $4,000, Disney Fairy Tale Wedding gowns include six collections: Snow White, Cinderella, Belle, Sleeping Beauty, Ariel and Jasmine.